|
EXAMPLE
To demonstrate the
power of DMI's variable imaging,
drag your mouse over the data sheet
below. This will evoke the changes
on the postcards produced.
In this case the
data, which is simply a mailing
list, was used to illustrate to the
recipients their proximity to the
facility. This is a great example of
how to use readily available
information to create a powerful
variable campaign that speaks
directly to your intended audience.
Not only was the
mailing presorted to provide the
best possible postal rates, but
there were no less than 10
variations of the postcard for
recipients in each of the towns
targeted. Variable elements were
included on both sides of the
postcards, ensuring the recipient
would quickly identify this as a
piece that spoke directly to them.
|