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If you’re with an advertising or direct marketing firm, you know
the pressure to show your clients a strong return on their marketing dollars
has never been higher. Just as the days of image advertising alone are long
gone, customers are increasingly reluctant to spend massive amounts of money on
static direct-mail campaigns with returns of 1-2%. The good news is that you
are in a position to dramatically boost your customers’ ROI by tapping into the
efficiencies of personalized communications. And you can do it without making a
significant investment to your agency—by taking advantage of DMI’s Personalized
Communications Services. Because you will now be delivering new and measurable
returns from a number of media sources (print, web, e-mail), your value to the
customer will only go up—and that means greater customer retention and a very
compelling story for potential customers.
Here are some of the typical questions advertising and direct
mail agencies ask about personalized communications:
Variable data
marketing is viable for every kind of client from tourism to high tech. For
instance, agencies have been creating web sites and call centers for their
tourism clients and supporting them with traditional newspaper, magazine,
 direct mail, TV, and radio advertisements. When someone calls for information,
they’re asked a series of questions about their interests (i.e. scuba diving,
dining, shopping, arts and entertainment, etc.)—and shortly after receive a
brochure complete with personalized text and photographs. And direct marketing
firms have been helping their high tech clients with everything from direct
sales to channels marketing. For instance, by converting company brochures into
templates, the channels partners and resellers can create print and web pieces
that are unique to them, but still consistent with the technology firm’s brand
and image.
If
you bring us in on a project, it will be as if your agency suddenly gained a
new department that is totally focused upon personalized communications. We
will work with you to develop personalized communications campaigns that make
the most of your creative concepts. We will bring all the talented
professionals you need, including software, printing, and web experts. Our goal
is to help your clients win—and we’ll adjust our offering to support and
enhance your strengths.
To find out how DMI's Print On Demand services will assist your company
please contact us.
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