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If you’re with an advertising or direct marketing firm, you know the pressure to show your clients a strong return on their marketing dollars has never been higher. Just as the days of image advertising alone are long gone, customers are increasingly reluctant to spend massive amounts of money on static direct-mail campaigns with returns of 1-2%. The good news is that you are in a position to dramatically boost your customers’ ROI by tapping into the efficiencies of personalized communications. And you can do it without making a significant investment to your agency—by taking advantage of DMI’s Personalized Communications Services. Because you will now be delivering new and measurable returns from a number of media sources (print, web, e-mail), your value to the customer will only go up—and that means greater customer retention and a very compelling story for potential customers.
Here are some of the typical questions advertising and direct mail agencies ask about personalized communications:
Q: What sort of personalized communications are agencies doing for clients today?
Variable data marketing is viable for every kind of client from tourism to high tech. For instance, agencies have been creating web sites and call centers for their tourism clients and supporting them with traditional newspaper, magazine,
direct mail, TV, and radio advertisements. When someone calls for information, they’re asked a series of questions about their interests (i.e. scuba diving, dining, shopping, arts and entertainment, etc.)—and shortly after receive a brochure complete with personalized text and photographs. And direct marketing firms have been helping their high tech clients with everything from direct sales to channels marketing. For instance, by converting company brochures into templates, the channels partners and resellers can create print and web pieces that are unique to them, but still consistent with the technology firm’s brand and image.
Q: My agency has tremendous creative talent, but limited personnel. How will DMI work with us?
If you bring us in on a project, it will be as if your agency suddenly gained a new department that is totally focused upon personalized communications. We will work with you to develop personalized communications campaigns that make the most of your creative concepts. We will bring all the talented professionals you need, including software, printing, and web experts. Our goal is to help your clients win—and we’ll adjust our offering to support and enhance your strengths.
To find out how DMI's Print On Demand services will assist your company please
contact us
.