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Elementary schools. High schools. Colleges. Graduate programs.
Alumni relations.
If you are involved in any way with education, you know that personal
attention is highly effective when communicating with students, parents, and
alumni. By reaching your audience with personalized text and images in e-mail,
print, and URLs, your message is far more powerful than any blanket
communications effort. The difference to your school? A much greater ROI on
your marketing dollars.
Here are some of the typical questions educators ask about
personalized communications:
A: Very effectively. For instance, in college recruiting, rather than mailing
out stock recruiting brochures, some innovative colleges reach potential
students via attention-grabbing personalized postcards and lead them back to a 
personalized URL. Once applicants select their areas of interest, a PDF of
their customized brochure is created right before their eyes, and a top quality
print version arrives in the mail days later. Another example is student
yearbooks. Some high schools are now offering students the ability to go
on-line and select images and text, so they can create an entirely unique
yearbook. These are just some of the possibilities, and many more exist from
kindergarten all the way to alumni relations.
A: With personalized communications campaigns, response rates of up to
30% are not unrealistic. Compare this with a typical “good” return of 2% from a
static campaign. So for your school or university, that means a higher rate of
applications and greater matriculation for your marketing dollars.
A: This is where DMI shines. We will work with you each step of the way, and
will bring all the talented professionals you need to accomplish your campaign,
including software developers, creative personnel, and media experts. We will
handle all tasks associated with personalized e-mails, URLs, and print. Our
goal is to make your campaign as effective—and painless—as possible.
To find out how DMI’s Print On Demand services will assist your
company please
contact us.
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