If you are in the national or regional real estate business, you know that running a successful operation is dependent upon both a good pipeline of well-qualified prospects and an efficient use of your sales force. This is where the three legs of  DMI’s Personalized Communications Services will really help your business. Through personalized print, e-mail, and URLs, your sales agents will reach your customers with specific images, words, and details that will not only attract their attention—but also allow them to self-qualify as potential buyers. The benefit is clear: by streamlining the communication process for your agents and making the messages more relevant to your customers at the same time, you will maximize the ROI of your marketing dollars.

Here are some of the typical questions real estate professionals ask about personalized marketing:

 Q: What sort of campaigns are real estate agencies doing today?
Some forward-thinking real estate companies have put the power of personalized communications into the hands of their individual agents. Rather than limiting marketing efforts to only a few people, each agent can access templates with an easy-to-use graphical interface so he or she can upload pictures and graphics to create tailored brochures, posters, and postcards. Within seconds, a finished PDF comes up on screen for their approval. After that, they can choose versions and quantities for printing, or they can e-mail PDFs directly to clients. In addition, by teaming up with mortgage brokers, real estate agencies can use their mailings to bring prospects back to a personalized URL to learn what the monthly payments would be for the featured property at different schedules and interest rates. Co-marketing campaigns like this are highly effective ways to close more business.

Q: How will personalized communications save my agency time?
DMI will develop on-line templates that are easy, quick, and effective for your staff to use. They will be able to upload photos, add customized text about property, and appeal to their customers in a style that is entirely consistent with your agency’s brand image. Therefore, personalized communications will help you both save time and achieve a greater ROI of your marketing dollars.

Q: How will DMI make the most of my investment in personalized communications?
With DMI, you will benefit from the efficiencies of having one vendor doing all steps of a personalized communications campaign, including personalized e-mails, URLs, printing, and mailing. The end result? Your sales agents will have the twin benefits of more pre-qualified prospects and more time to sell. And that means reducing your firm’s cost per sale. 

 To find out how DMI’s Print On Demand services will assist your company please contact us.