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As any manufacturer or retailer knows,
brands are tremendously important to most buyers. However, the challenges to
both product manufacturers and retailers are great: as a manufacturer, how do
you keep your product messages, pricing, and image consistent among thousands
of retail outlets? And as a retailer, how do you compete with all those other
retailers who are trying to attract buyers to their stores for the exact same
products? This is where both manufacturers and retailers can take advantage of
the three legs of DMI’s Personalized Communications Services (personalized
print, e-mail, and URLs). Because when a customer walks into a particular store
to buy a brand name—both sides have won.
Here are some of the typical questions retail
professionals ask about personalized communications:
There are
many, many ways to take advantage of personalized communications for
manufacturers and retailers. From selling CDs to automobiles, manufacturers are 
turning to variable data imaging techniques to help retailers present
themselves uniquely—but the product brands consistently. With flexible
templates, variable data images, short-run printing, and personalized e-mail
and URLs, manufacturers and retailers now have an unsurpassed ability to be
“the same, yet different.” And when it comes to selling branded products,
that’s a winning combination for the manufacturer, retailer, and customer.
If you’ve
tracked past buyers, DMI’s Personalized Communications Services
will help you with personalized communications (print, e-mail, web) to draw
them back to your store by appealing directly to their interests and by making
specific offers about the brands you carry. DMI will help you do the same with
new prospects by capturing data responses from conventional media (TV, radio,
print ads) and walk-ins. Bottom line, personalized communications gives you the
tools to keep your customers buying from your store long after their initial
purchase or impression.
With personalized
communications, you will boost your response rates dramatically so you’ll
attract more prospects, plus retain existing customers. With three legs of DMI’s
Personalized Communications Services (personalized print, e-mail,
and URLs) you’ll be able to appeal directly to the interests of customers and
prospects, giving them specific reasons and incentives to shop at your
stores—and that means a much higher ROI of your marketing dollars.
To find out how DMI’s Print On Demand services will
assist your company please
contact us.
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