DMI: Personalized Communications in Retail

Home About DMI About Team Employment Personalized Communications Three Legs of Personalized Communications Additional Services Select Markets • Advertising • Education • Real Estate • Retail Variable Imaging Example Digital Printing Solutions Print On Demand POD for Training Services DMI Promotions Green Initiatives Clean Energy Initiative Green Printing Paper Information Contact Us FTP Details Directions Helpful Links Clients Login

As any manufacturer or retailer knows, brands are tremendously important to most buyers. However, the challenges to both product manufacturers and retailers are great: as a manufacturer, how do you keep your product messages, pricing, and image consistent among thousands of retail outlets? And as a retailer, how do you compete with all those other retailers who are trying to attract buyers to their stores for the exact same products? This is where both manufacturers and retailers can take advantage of the three legs of DMI’s Personalized Communications Services (personalized print, e-mail, and URLs). Because when a customer walks into a particular store to buy a brand name—both sides have won.

Here are some of the typical questions retail professionals ask about personalized communications:

Q: What sort of personalized communications campaigns are retailers doing today?
There are many, many ways to take advantage of personalized communications for manufacturers and retailers. From selling CDs to automobiles, manufacturers are

turning to variable data imaging techniques to help retailers present themselves uniquely—but the product brands consistently. With flexible templates, variable data images, short-run printing, and personalized e-mail and URLs, manufacturers and retailers now have an unsurpassed ability to be “the same, yet different.” And when it comes to selling branded products, that’s a winning combination for the manufacturer, retailer, and customer.

Q: I have a chain of retail stores. How will personalized communications work for me? If you’ve tracked past buyers, DMI’s Personalized Communications Services will help you with personalized communications (print, e-mail, web) to draw them back to your store by appealing directly to their interests and by making specific offers about the brands you carry. DMI will help you do the same with new prospects by capturing data responses from conventional media (TV, radio, print ads) and walk-ins. Bottom line, personalized communications gives you the tools to keep your customers buying from your store long after their initial purchase or impression.

Q: Tell me how I’ll boost sales with personalized communications marketing. With personalized communications, you will boost your response rates dramatically so you’ll attract more prospects, plus retain existing customers. With three legs of DMI’s Personalized Communications Services (personalized print, e-mail, and URLs) you’ll be able to appeal directly to the interests of customers and prospects, giving them specific reasons and incentives to shop at your stores—and that means a much higher ROI of your marketing dollars.

To find out how DMI's Print On Demand services will assist your company please contact us.